Medea Tavberidze, Georgia, a BPN partner

2.1.60 Medea Tavberidze Presenting Courtesy BPN

“I love sharing with people what’s in me and motivating them.” Medea Tavberidze
 
Jolo.ge aims to spread positivity and help readers find the path to success. It features success stories and also aims to promote small and medium-sized businesses as well as advertising their products or services. Although Medea was passionate about the concept, she knew she had a vast gulf of knowledge about the business environment in Georgia and had to find help if she was going to make her online venture the success it deserved to be.
“The process was complicated,” she explains. “I was a journalist but had no business education. I knew nothing about sales, marketing, PR or management. In the early days, I kept the magazine alive with my own money, but I knew this couldn’t last forever.” She decided she really wanted to grow her business and contacted <a rel="noopener" href="https://bpn.ch/?lang=en" target="_blank" data-anchor="?lang=en">BPN</a>.
She first received training and coaching to create a business and financial plan for the following four years.  Seminars about business administration, marketing and social media followed. Then came courses about time management and staff motivation.
“Being a business representative means to me: hard work, constant development, searching for innovations, overcoming obstacles, fighting, never surrendering, achieving success, sometimes even failing, but still rising and continuing to move towards a specific goal,” says Medea.

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2.1.60 Group Of People In A Circle Courtesy BPN

“The pandemic has been a chance to test ourselves, to face challenges, to discover and develop new opportunities.” Medea Tavberidze
 
Her blog reach has expanded and keeps growing, with 80,000+ current readers. She employs dozens of other freelance writers. The projects allows her to fulfill one of the deepest parts of her, a need to write and connect with people.
“I am an artist by spirit. An interview with someone is a creative process for me. You travel with them in a world still unknown to you, and often even your interviewees make discoveries of their own when you ask the right questions. Along with creativity, it is also a kind of meditation process. I find it very interesting,” she says.
The blog fills her with satisfaction. “I am proud of it,” she says. “When I receive letters full of gratitude from my readers, I feel happy. They tell me that I changed their lives. A few days ago, a reader wrote to me and told me that she was guided by the advice she read on the blog and fulfilled her dream of buying some land.  Other write saying that, having read my articles they were able to improve relationship with their children. Readers tell me that their morning starts with Jolo. Each success story stimulates me. The main thing is that this particular person fought for the goal and achieved the result.”
Medea acknowledges that the pandemic has made things very hard for many people in Georgia. “It’s had downsides in my country, for example, the absence of foreign tourists, contact restrictions and the ban on meetings. But for my business, since I’m mainly engaged in online activities, it’s not had a negative impact. On the contrary, it’s been a chance to test ourselves, to face challenges, to discover and develop new opportunities. I have found the ability to adapt and I have made the most of this chance.”
<h4>“The pandemic has had downsides in Georgia -  the absence of foreign tourists, contact restrictions and the ban on meetings. But for my business, since I’m mainly engaged in online activities, it’s not had a negative impact. I have found the ability to adapt and I have made the most of this chance.” Medea Tavberidze</h4>

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2.1.60 Group In Workshop Courtesy BPN

<h3 style="color: #43695f;">BPN – Creating an ‘Impregnable Fortress’ for Entrepreneurs in Georgia</h3>
by Daniel Matter
In October 2018, we first met Medea at a training event organized by BPN Georgia on business and financial planning. From the very first meeting, she presented herself as a very active person and eager to learn.
We worked with Medea for weeks to develop a plan for the future of her business. She once called the business plan an ‘impregnable fortress’ that she could only take thanks to BPN. It is great to see how she is now consistently implementing her plan and step-by-step developing her business even against great odds.
Georgia has always been a tourist destination. The loss of international visitors as a result of the pandemic has been a severe blow to the country's burgeoning economy and SMEs like Medea's. Due to the contact restrictions, Medea was unable to hold planned seminars or hire foreign trainers. During the summer months, her foreign clients also fell away.
In general, we have a very business-friendly climate in Georgia. In the Ease of Doing Business 2020 report of the World Bank, Georgia took 7th place out of 190 countries, ranking among the world’s top countries. However, domestic political instability and the still tense relationship with Russia mean that this potential can only be partially exploited.
 
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2.1.60 Medea Tavberidze Courtesy BPN

Medea Tavberidze has used the pandemic to develop new opportunities for her online motivational blog in Georgia, reaching 80,000 readers and employing dozens of freelance writers.

Medea Tavberidze, Georgia, a BPN partner | Argidius

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